This page provides you with instructions on how to extract data from Zapier and load it into PostgreSQL. (If this manual process sounds onerous, check out Stitch, which can do all the heavy lifting for you in just a few clicks.)
What is Zapier?
Zapier lets non-programmers integrate multiple applications and services to automate repetitive tasks. It uses a graphical web interface – no coding involved.
What is PostgreSQL?
PostgreSQL, also known as Postgres, calls itself "the world's most advanced open source database." The popular object-relational database management system (ORDBMS) offers enterprise-grade features with a strong emphasis on extensibility and standards compliance.
PostgreSQL runs on all major operating systems, including Linux, Unix, and Windows. It's open source, fully ACID-compliant, and has full support for foreign keys, joins, views, triggers, and stored procedures in multiple languages. PostgreSQL is often the best back-end database for web systems and software tools. It's available in cloud-based deployments by most major cloud vendors. And since its syntax forms the basis for querying Amazon Redshift, which makes migration between the two systems relatively painless, Postgres a good stepping-stone for developers who may later use Redshift's data warehouse platform.
Getting data out of Zapier
Zapier exposes data through webhooks. You can use Zapier webhooks to push data to a defined HTTP endpoint as events happen. Zapier supports form-encoded, XML, and JSON webhooks.
It's up to you to parse the objects you catch via your webhooks and decide how to load them into your data warehouse.
Loading data into Postgres
Once you have identified all of the columns you will want to insert, you can use the
CREATE TABLE statement in Postgres to create a table that can receive all of this data. Then, Postgres offers a number of methods for loading in data, and the best method varies depending on the quantity of data you have and the regularity with which you plan to load it.
For simple, day-to-day data insertion, running
INSERT queries against the database directly are the standard SQL method for getting data added. Documentation on INSERT queries and their bretheren can be found in the Postgres documentation here.
For bulk insertions of data, which you will likely want to conduct if you have a high volume of data to load, other tools exist as well. This is where the
COPY command becomes quite useful, as it allows you to load large sets of data into Postgres without needing to run a series of INSERT statements. Documentation can be found here.
The Postgres documentation also provides a helpful overall guide for conducting fast data inserts, populating your database, and avoiding common pitfalls in the process. You can find it here.
Keeping Zapier data up to date
Once you've set up the webhooks you want and have begun collecting data, you can relax – as long as everything continues to work correctly. You'll have to keep an eye out for any changes to Zapier’s webhooks implementation.
Other data warehouse options
PostgreSQL is great, but sometimes you need to optimize for different things when you're choosing a data warehouse. Some folks choose to go with Amazon Redshift, Google BigQuery, or Snowflake, which are RDBMSes that use similar SQL syntax, or Panoply, which works with Redshift instances. If you're interested in seeing the relevant steps for loading data into one of these platforms, check out To Redshift, To BigQuery, To Snowflake, and To Panoply.
Easier and faster alternatives
If all this sounds a bit overwhelming, don’t be alarmed. If you have all the skills necessary to go through this process, chances are building and maintaining a script like this isn’t a very high-leverage use of your time.
Thankfully, products like Stitch were built to solve this problem automatically. With just a few clicks, Stitch starts extracting your Zapier data via the API, structuring it in a way that is optimized for analysis, and inserting that data into your PostgreSQL data warehouse.